About > Brand guidelines

Brand Guidelines

This guide will help you make use of the Convoyeur brand effectively and consistently.

Name & logo

Communications

Imagery

Name and logo

In writing, Convoyeur is always spelled with a capital 'P' followed by lowercase letters: Convoyeur.

Please don't spell Convoyeur as Pop-a-ride, PopARide, Pop a ride or Pooparide (yes, we've seen this!).

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Our logo spells out the word "Convoyeur" in uppercase and can be used in orange with a white background or in white on a dark background.

Make sure to leave at least half our logo's height as white space around it.

Also, please only colour the Convoyeur logo orange or white and if you use the white version, put it against a dark background so it's easy to see.

Our app icon is the letter "O" of our logo, which represents the driving wheel of a car.

It is only to be used in the context of promoting our app, and should always be accompanied with the word "Convoyeur" in the copy.

We follow these three simples rules when communicating with our team, our members and the public.

Casual

We write in a conversational tone that is both friendly and professional.

Accurate

We give people real, accurate information in a professional manner.

Helpful

We are helpful in our communications and always get to the bottom of a problem.

Here are the key messages used to describe Convoyeur.

Vision statement

Our vision is to live in a world where we all share resources to better preserve our planet.

Mission statement

Our mission is simple: to fill empty seats in cars and help people travel together.

Emoji have become part of everyone's daily interactions.

This is why we embrace emoji as a way to convey key emotions in our messaging.

We ask that you be reasonable with your choice of emoji and limit the use of emoji to just one or two 🙏.

We use real, original and inspiring photos taken by our community which portray real experiences of our service.

We stay away from stock photography as much as possible.

Have questions about how to use our brand?